11 case studies prove content marketing ROI
For any business, relevant content is one of the most valuable assets – whether your brand is B2C, B2B, small business, big enterprise, profit or non-profit.
Content marketing encompasses all digital marketing forms (emails, social media, videos, webinars, eBooks, white papers and mobile) used to create and share content to attract, engage and drive a profitable customer action. When it’s done well, it not only acquires but retains customers creating brand loyalty and building trust.
What makes it work? Content marketing works by offering help rather than selling; by telling stories and teaching something new instead of self-promoting; by giving shout outs and thank yous to others as opposed to talking about yourself.
Need proof it delivers results? Here are 11 case studies that prove content marketing ROI (return on investment).